16 Handles

Overview

16 Handles is a self-serve frozen yogurt and dessert chain, founded in 2008 in New York City by Solomon Choi. It was the city's first self-serve frozen dessert shop, offering a rotating selection of 16 flavors of frozen yogurt, ice cream, sorbet, and other treats, alongside an array of over 50 toppings. The brand has since expanded across the East Coast and is known for its community engagement, eco- conscious initiatives, and flexible franchise model. In 2022, 16 Handles was acquired by Neil Hershman, a former franchisee who has ambitious plans for national and international expansion. Hershman, alongside Chief Creative Officer Danny Duncan, a popular YouTuber, aims to grow the brand by targeting younger demographics and expanding its geographic reach.

History

Founded by Solomon Choi, 16 Handles started as an innovative self-serve concept that quickly became popular in New York City. Choi’s idea was to create an experiential and inclusive dessert brand, allowing customers to personalize their frozen yogurt treats. In 2022, the brand was taken over by Hershman, the company's largest franchisee, marking a new chapter for the company focused on aggressive expansion.

Investment Breakdown

Opening a 16 Handles franchise requires an initial investment ranging between $228,250 and $671,000. The franchise fee for the first location is $30,000. Franchisees can operate locations of various sizes, typically ranging from 350 to 1,500 square feet, with an average unit volume (AUV) of $734,451. This positions 16 Handles as one of the leading brands in the frozen yogurt segment.

Industry Snapshot

16 Handles operates within the frozen yogurt and dessert industry, a market that has faced fluctuations but continues to appeal to consumers with customizable, health-conscious options. The frozen yogurt sector saw significant growth in the early 2000s and, despite increased competition, remains a strong player, especially with eco-conscious brands like 16 Handles. The company's commitment to biodegradable packaging and community involvement has made it a standout in the industry.