2nd Family

Overview:

2nd Family is a senior care franchise providing in-home care for the elderly. The company aims to offer personalized, compassionate care services with a model rooted in the founders' personal experience with caregiving. Founded in 2011, 2nd Family began franchising in 2018. Their approach, highlighted by their "Grandma Guarantee," promises high quality, empathetic caregivers who they would trust with their own loved ones.

History:

2nd Family was co-founded by cousins Chad Tracey and Joshua Markland after they struggled to find quality in-home care for their grandmother, who had Alzheimer's. Their frustration with inconsistent care inspired them to develop their own caregiving model. The duo refined their operational systems and began franchising to scale their business nationally.

Investment Breakdown:

● Franchise Fee: $52,500
● Total Investment: $100,305 – $176,299
● Liquid Capital Required: $250,000
● Net Worth Requirement: $450,000
● Royalty Fees: 5% of gross revenue
● Veteran Discount: Available through the VetFran program

Industry Snapshot:

2nd Family operates in the rapidly growing in-home care industry, valued at approximately $89 billion. With an aging population, the demand for senior care services is expected to continue rising. The franchise's focus on providing a personal and compassionate approach differentiates it from competitors