Dirty Dough Cookies

Overview

Dirty Dough Cookies is a fast-growing franchise in the cookie industry, founded in 2020 and franchising since 2021. The franchise specializes in unique cookies that are stuffed and layered with a variety of mix-ins, offering a distinct product that differentiates them from competitors. Their motto, "It's what's on the inside that matters," reflects both their cookies' structure and their commitment to mental health awareness.

History

Dirty Dough started with a focus on delivering unique, multilayered cookies with fillings that customers wouldn't find elsewhere. Since 2021, the franchise has expanded rapidly across the U.S., with 275+ territories sold as of 2024. This growth has been driven by their unique product offering and a commitment to social causes, especially mental health awareness.

Investment Breakdown

To open a Dirty Dough franchise, franchisees can expect the following costs:

● Franchise fee: $39,500
● Initial investment: $200,000 to $400,000, including store build-out, equipment, and other startup costs.
● Liquid capital required: $100,000
● Royalty fee: 7% of gross sales Mobile franchises are also available with a lower startup cost of approximately $161,100 for a store and as low as $40,000 for a mobile unit. Financing options and discounts for veterans are available.

Industry Snapshot

Dirty Dough operates in the competitive cookie franchise industry alongside brands like Crumbl and Insomnia Cookies. However, it distinguishes itself through its innovative cookie designs, low labor costs, and high profit margins. The business model allows Dirty Dough to operate with less overhead than competitors, making it viable in both large and small markets.