GYMGUYZ

Overview

GYMGUYZ is a leading in-home and on-site personal training franchise, recognized as the largest of its kind in the world. Established in 2008, the brand has redefined the fitness industry by offering personalized training services directly to clients in their homes or at locations of their choice. The franchise eliminates the need for brick-and-mortar gyms, focusing instead on bringing fitness solutions to the client's doorstep.

History

Founded by Josh York in 2008, GYMGUYZ started with the goal of breaking down the barriers that prevent people from achieving their fitness goals. The brand quickly grew due to its innovative approach, and by 2013, it began franchising its model. Over the years, GYMGUYZ has expanded across the United States and into international markets, becoming a prominent name in the mobile fitness industry.

Investment Breakdown

The initial investment for a GYMGUYZ franchise typically ranges between $92,100 and $174,000, which includes the franchise fee, equipment, and other startup costs. Franchisees are required to have a minimum net worth of $200,000 and liquid assets of at least $75,000. The franchise fee is $35,000, and ongoing royalties are set at 6% of gross sales. Despite these investments, the average gross sales per location for franchise- owned units stood at approximately $77,862 in 2023. However, this figure varies widely, with some locations earning significantly more, while others report much lower earnings.

Industry Snapshot

The fitness industry, particularly the mobile and in-home sector, has seen significant growth, especially post-pandemic, as more people prefer the convenience and safety of working out from home. The demand for personalized fitness services is on the rise, driven by a growing awareness of health and wellness. GYMGUYZ taps into this trend by offering a flexible and scalable business model
that adapts to varying client needs. This adaptability has helped the brand carve out a niche in the competitive fitness industry, allowing it to stand out from traditional gym franchises.