HOTWORX

Overview

HOTWORX is a revolutionary fitness franchise that combines infrared heat with virtual instructor-led workouts. Established in 2017 by Stephen Smith, it introduced the concept of "3D Training," which integrates heat, infrared energy, and isometric or high-intensity interval training (HIIT). The innovative fitness studio provides a detoxifying experience while enabling efficient and effective workouts in a heated sauna environment. Members can conveniently book their sessions through the HOTWORX app, and the franchise is open 24/7, offering flexibility to its clients.

History

HOTWORX was born from a unique idea developed by Stephen Smith in 2014. Smith, a former bodybuilder, created the infrared fitness sauna, a patented technology that powers the entire concept. The first official HOTWORX studio opened in 2017, and since then, the franchise has rapidly expanded, now boasting over 298 locations across the U.S. and beyond.

Investment Breakdown

To open a HOTWORX franchise, an initial investment ranging from $240,750 to $600,200 is required. This includes costs for the franchise fee, equipment, leasehold improvements, marketing, and working capital. The franchise fee for a single unit ranges from $12,950 to $19,950, and franchisees must meet a minimum net worth of $1 million with at least $300,000 in liquid assets. Additional ongoing expenses include a royalty fee of $550 per month, which helps cover the costs of franchise support and marketing.

Industry Snapshot

The fitness industry is experiencing strong growth, particularly within the boutique fitness segment. HOTWORX has positioned itself uniquely by offering a boutique-style experience with 24/7 access, appealing to health-conscious individuals seeking efficient and technology-enhanced workouts. The fitness industry is predicted to continue expanding, especially in the U.S., where trends in
wellness and at-home fitness are driving demand.