LivSmart Studios by Hilton

Overview

LivSmart Studios by Hilton is the latest addition to Hilton's extensive portfolio of hospitality brands. This franchise targets long-stay travelers, providing a comfortable, home-like environment for guests who require accommodations for weeks or even months at a time. The brand aims to meet the needs of this growing segment of travelers by offering simplicity, consistency, and convenience in a studio apartment-style setup. LivSmart Studios caters to the extended-stay market with an emphasis on comfort, functionality, and a seamless guest experience

History

Hilton unveiled LivSmart Studios in early 2024 as part of its broader strategy to capture a larger share of the booming extended-stay market. The brand is designed to meet the demands of long-term guests who continued traveling through the COVID-19 pandemic. LivSmart Studios broke ground quickly, with more than 350 deals in negotiation within six months of the initial announcement

Investment Breakdown

To operate a LivSmart Studios by Hilton hotel, the total investment for a newly constructed 121-guestroom property ranges between $16,047,090 and $21,092,894. This investment includes up to $230,695 that must be paid directly to Hilton or its affiliates. As is standard for franchises, these fees cover operational support, brand licensing, and ongoing services from the franchisor.

Industry Snapshot

The extended-stay hotel segment has experienced a sharp rise in demand, driven in large part by a $300 billion workforce travel market. LivSmart Studios capitalizes on this opportunity, offering affordable and high-quality accommodation for long- stay guests. This segment continues to grow rapidly, positioning LivSmart Studios as a disruptive force in the lower midscale extended-stay category.