Sandler Training

Overview

Sandler Training is a global leader in sales and management training, offering a franchise model that allows individuals to own and operate a business specializing in training and consulting. The company is known for its unique approach to sales training, which emphasizes reinforcement and practical application. Sandler Training provides a range of services, including public seminars, private training, and business consulting, targeting both small businesses and large corporations.

History

Founded in 1967 by David H. Sandler, the company started as a training program focused on sales and management. Sandler's methodology, known for its psychologically grounded sales techniques, quickly gained popularity. In 1983, the company began franchising, allowing for rapid expansion. Today, Sandler Training has a significant global presence, with over 265 franchise units worldwide, headquartered in Owings Mills, Maryland.

Investment Breakdown

The investment required to open a Sandler Training franchise varies, but the initial franchise fee is generally in the range of $79,000 to $114,000. The total investment, including other costs such as training, marketing, and operational expenses, can range from $97,000 to $180,000. Sandler also offers financing options and a relatively low overhead business model, making it accessible for those with a modest investment budget.

Industry Snapshot

The corporate training industry is a booming sector, with companies increasingly investing in the development of their sales teams. Sandler Training operates in a niche within this industry, focusing on sales and management training. According to industry reports, corporate spending on training is expected to continue growing, driven by the need for companies to adapt to rapidly changing business environments.